Over the past three weeks, we’ve been exploring the role of brand and identity with @pitayacoliving ⏳ Almost four years ago, we had the opportunity to collaborate with Laura Sanz when Pitaya was just finding its feet. Today, it has grown into one of the most visually and culturally coherent coliving spaces we’ve come across. It's a place where the brand, the community, and the island come together as a cohesive whole. That’s what made Pitaya such an interesting case study for this topic. 📖 In our latest industry feature, we explore what that kind of identity looks like in practice - from a visual language inspired by Lanzarote’s landscape to a carefully cultivated local network that transforms a stay into a genuine experience of the island. Take a look in our bio and let us know your thoughts. 💬 #coliving #lanzarote_canarias #brandidentity #businessidentity #hospitalitybranding
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